Industry Expert Warns Against Misleading ‘Recyclable’ Packaging Claims

A leading packaging manufacturer, Nick Jones, Managing Director of Ultragraph, has raised concerns about the integrity of products labeled as ‘recyclable’. He emphasizes that many brands are treating sustainable packaging as a mere tick-box exercise, failing to consider the implications of production choices made after material sourcing.

In light of a recent report revealing that Mars, a major player in the packaging sector, has only achieved 67.6% of its goal for consumer-facing packaging to be reusable, recyclable, or compostable by 2025, Jones argues that the focus on sourcing sustainable materials is just the beginning.

Jones highlights that decisions made during the production process, such as the selection of inks and coatings, can significantly undermine a product’s environmental credentials. He specifically criticizes the use of UV inks and film lamination, which can complicate recycling efforts despite the use of sustainably sourced materials like FSC-certified board.

In a white paper directed at brand owners and packaging buyers, Jones stresses the importance of understanding the entire production process. He advises buyers to engage in meaningful discussions with suppliers about the implications of their choices, rather than assuming that selecting sustainable materials alone is sufficient.

“A ‘one size fits all’ approach simply doesn’t cut it when considering working with a print supplier,” Jones stated. He suggests that brands may need to collaborate with multiple suppliers to leverage their strengths and achieve sustainability goals effectively.

Jones encourages brands to ask critical questions about the post-production fate of their packaging, including the types of inks and coatings used, and whether lamination is necessary. He believes that a proactive conversation about sustainability can lead to better outcomes, rather than treating it as an afterthought.

For more insights, visit Ultragraph.