93% of British Businesses Adjusting to New EU Packaging Regulations

A recent survey conducted by Advanced Supply Chain reveals that 93% of British businesses are adapting their packaging strategies in response to the upcoming EU Packaging and Packaging Waste Regulation (PPWR), which takes effect on August 12, 2026. The PPWR aims to enhance packaging circularity through requirements for recyclability, recycled content, and packaging minimization.

The survey, which included 200 manufacturers and suppliers across various non-food sectors, found that 16% have already modified their packaging to meet compliance standards, while 39% are actively making changes. Additionally, 32% are currently reviewing their packaging formats, indicating a significant shift in the industry.

Stuart Greenfield, UK and European Sales Director at Advanced Supply Chain, noted that while the PPWR is an EU regulation, many British businesses are adopting its principles even for packaging used outside the EU to maintain seamless trade with European customers. This trend is leading to standardized packaging formats that help control costs and simplify logistics.

Moreover, the introduction of the packaging Extended Producer Responsibility (pEPR) scheme has further complicated the landscape. This scheme shifts the financial burden of packaging waste management from local authorities to businesses, resulting in increased repackaging requirements for 70% of surveyed companies. Consequently, 47% reported rising levels of packaging waste, while 37% experienced an uptick in packaging errors.

Anthony Brimelow, co-owner and commercial director of packaging manufacturer Duo, highlighted a growing focus among businesses on sustainability. He noted an increase in the use of recycled content, right-sizing packages, and lightweight materials. However, he cautioned that sustainability efforts must not compromise packaging integrity, suggesting a potential for innovation in advanced materials that balance strength and efficiency.

As companies navigate the pEPR’s demands, Greenfield anticipates a decline in packaging waste linked to repackaging as businesses reassess their supplier standards and compliance measures. This shift is expected to enhance product protection, customer experience, cost control, and sustainability across the supply chain.