Nairn’s Celebrates 130 Years with Special Edition Rough Oatcakes Packaging

Nairn’s, the renowned British snacking brand, has launched a special edition pack for its iconic Rough Oatcakes, designed by illustrator Emily Hogarth, in celebration of its 130th anniversary. The new packaging, which will be available in major UK retailers this summer, features a contemporary design that honors the brand’s heritage and commitment to quality since its establishment in 1896.

The limited-edition carton showcases Hogarth’s intricate papercut style, inspired by the oat fields near her studio. The design employs a restrained color palette that reflects the simplicity and quality of Nairn’s ingredients. Hogarth emphasized the importance of craftsmanship in her work, stating, “Everything I create begins by hand, and that felt especially meaningful for a brand with such a long history of craftsmanship.”

Nairn’s Rough Oatcakes have been a staple in British households for generations, known for their versatility as a snack. The brand’s marketing director, Kevin Butterworth, highlighted the significance of reaching this milestone, stating, “We wanted to create something that honored our past while looking confidently to the future.”

The special edition packaging aims to attract both new customers and loyal fans, offering a fresh perspective on a beloved product. As part of its anniversary campaign, Nairn’s will promote the new design through various marketing channels, reinforcing its place in British food culture while continuing to champion the goodness of oats.

The special edition Rough Oatcakes will be rolled out this month, marking a significant moment in Nairn’s long-standing commitment to quality and innovation in food packaging.