Webinar Highlights Sustainable Packaging Strategies Without Compromising Performance

In response to increasing regulatory and market pressures, a recent webinar hosted by UPM emphasized the critical role of sustainable packaging in enhancing business performance. Industry experts discussed how to create a circular and sustainable packaging value chain while maintaining high performance and functionality.

The session aimed to equip attendees with knowledge on balancing circularity and renewable content with the necessary performance attributes of packaging. Key learning objectives included evaluating trade-offs in material choices, understanding the importance of collaboration within the packaging value chain, and preparing for emerging recyclability and sortability regulations.

Marinela Crisan, Technical Sales Manager at UPM Next Generation Renewables, shared insights from her extensive experience in the materials industry, focusing on how technical evaluations and product trials can lead to more sustainable packaging solutions. Ashley Drew, Sustainability Manager at UPM Adhesive Materials, highlighted the importance of supporting brands and converters on their sustainability journeys, drawing from her diverse background across various sectors.

Janne Varvemaa, Director of Products and Technology at UPM Specialty Materials, discussed the evolving demands for fiber-based materials in packaging, particularly in terms of performance, printability, and barrier properties. His expertise underscores the necessity of innovation in meeting both market expectations and regulatory compliance.

The webinar reinforced the notion that informed decision-making regarding material choices is essential for achieving sustainability goals without sacrificing packaging effectiveness. As the industry continues to evolve, collaboration among stakeholders in the packaging value chain will be crucial for developing solutions that align with both business objectives and environmental responsibilities.