NBi FlexPack Innovates Flexible Packaging with eBeam Technology

NBi FlexPack, a leader in custom flexible packaging, has adopted cutting-edge electron beam (eBeam) technology to enhance its product offerings. This innovative approach employs eBeam coatings to produce cast and cure graphics on digitally printed packages, allowing for unique visual effects such as holograms and watermarks.

Jeff Leto, vice president of sales at NBi FlexPack, highlighted the company’s unique position in the market, stating, “NBi FlexPack is one of the few companies in the world that has a custom made 30in eBeam cast and cure unit.” This technology not only elevates the aesthetic appeal of packaging but also provides a significant competitive edge for brand owners by enhancing consumer attraction through distinct embellishments.

The cast and cure process creates striking visual effects that reflect light, making products stand out on retail shelves. Furthermore, the embedded holographic and watermark elements serve as a robust layer of brand protection, making it challenging for counterfeiters to replicate these features. This innovation not only helps brands safeguard their products but also fosters consumer trust in the authenticity of their purchases.

As the demand for sustainable and secure packaging solutions grows, NBi FlexPack’s adoption of eBeam technology marks a significant advancement in the flexible packaging industry, aligning with market trends focused on innovation and brand integrity.