Beiersdorf Enhances Sustainability of Aluminium Cans with Recycled Materials
Beiersdorf is taking significant steps towards sustainability by introducing aluminium deodorant cans that will contain at least 50% recycled aluminium starting in 2023/24. This initiative is expected to reduce CO2e emissions by approximately 58%, equating to a decrease of around 30 tonnes of CO2e annually.
Isabell Niggemann, Global Procurement Manager for Sustainable Packaging at Beiersdorf, highlighted the company’s pioneering role in using recycled aluminium for aerosol cans and its commitment to extending this sustainable solution across its entire deodorant range.
The reduction in emissions is made possible through collaboration with leading packaging producers in the aerosols sector, utilizing recycled materials sourced from the European market. The recycling process allows aluminium to be reused indefinitely without compromising its quality, making it an ideal packaging material that is lightweight, stable, and protective.
In addition to using recycled aluminium, Beiersdorf is also focusing on reducing the weight of its packaging and sourcing primary materials from environmentally friendly production methods. These initiatives are part of Beiersdorf’s broader strategy to achieve ambitious sustainability targets by 2025.
The new production facility in Leipzig-Seehausen is crucial for implementing Beiersdorf’s ‘Climate Care’ strategy. This state-of-the-art plant will not only produce deodorants but also hairsprays and shaving foams, while efficiently recovering and recycling valuable resources like heat and wastewater. To accommodate the lighter recycled aluminium cans, advanced vacuum depalletisers have been installed to ensure safe handling during production.
Beiersdorf’s commitment to sustainability is further exemplified by its recent investments in innovative recycling technologies, including a partnership with Swiss start-up DePoly, which focuses on chemical recycling for non-recyclable plastics and polyester waste streams.