Bullards Spirits Launches Eco-Friendly Cocktail Pouches in Collaboration with Edmunds Cocktails
Bullards Spirits has partnered with Edmunds Cocktails to introduce a new line of high-quality cocktails packaged in fully recyclable 70cl pouches. This innovative collaboration aims to provide consumers with a convenient way to enjoy expertly crafted cocktails at home while emphasizing sustainability.
The new range includes three cocktails:
- Strawberry Clover Club (15.1% ABV) – A fruity reinterpretation of the classic Clover Club, featuring Bullards Strawberry & Black Pepper Gin, strawberry liqueur, fresh lemon, and sugar cane.
- Nelson’s Bloody Storm (21.25% ABV) – A warming twist on the Dark ‘n’ Stormy, made with Bullards’ Nelson’s Blood Orange Spiced Rum, ginger, and lime.
- Coastal Negroni (20% ABV) – Inspired by the Norfolk coastline, this cocktail combines Bullards’ Coastal Gin with sweet vermouth and bitters for a balanced take on the Italian classic.
Russell Evans, founder of Bullards Spirits, highlighted the importance of sustainability in their brand ethos, stating, “Launching these cocktails in recyclable pouches is a huge achievement and continues our quest to reduce our impact on the environment.” This initiative marks an industry first, as no other gin or cocktail brand has offered cocktails in this pouch format.
The pouches, designed for sharing with seven 100ml servings each, will be available for £35 at retailers nationwide and online through Bullards Spirits and Edmunds Cocktails’ websites. This collaboration not only showcases innovative packaging solutions but also reinforces the commitment of both brands to source sustainable ingredients and support local producers.
