Bridging the Gap: Consumer Behavior and Circular Packaging Insights

On March 31, 2026, Sustainable Packaging News hosted an episode of Packaging Perspectives, focusing on the disconnect between consumer intentions and actions regarding sustainable packaging. Despite a clear consumer demand for environmentally friendly packaging, behaviors at the bin, on-the-go, and in-store often contradict these intentions.

The discussion featured industry leaders including Romana Moares, Alice Harlock from OPRL, Julien Tremblin of TerraCycle, and Winnie Muehling from ProCarton. Key topics included the challenges consumers face in engaging with circular systems, the importance of effective labeling and infrastructure, and strategies for brands to simplify recycling processes.

The panel emphasized the need for clearer communication and actionable steps to convert consumer awareness into consistent recycling behaviors. As the industry continues to evolve, understanding these dynamics is crucial for advancing sustainable packaging initiatives and enhancing the circular economy.